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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20121109T140000Z
DTEND:20121109T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:The Power of a Good Brand
DESCRIPTION:One should never gloss over the power of branding. Branding is the DNA of a business or organization\, i.e.\, its identity. Developing a successful brand will become the foundation for creating top-of-mind awareness in the community and marketplace. A brand should capture the organization's personality and declare benefits that resonate with customers\, employees\, and the general public. The workshop will also explore the importance of one's own personal brand and how best to manage it. \n\n	\n		Through a format of lecture blended with interactive individual and group activity\, you'll explore:\n	\n		  Definition of Branding (corporate\, organizational & personal)\n	\n		  Importance of Branding\n	\n		  Creation of a Brand\n	\n		  Management of a Brand (corporate\, organizational & personal)\n	\n		  Promotion of a Brand\n	\n		  Social Media and Branding\n\n		\n\n		**Out-of-County Regional Event**
X-ALT-DESC;FMTTYPE=text/html:<div>\n	One should never gloss over the power of branding. Branding is the DNA of a business or organization\, i.e.\, its identity. Developing a successful brand will become the foundation for creating top-of-mind awareness in the community&nbsp\;and marketplace. A brand should capture the organization&#39\;s personality and declare benefits that resonate with customers\, employees\, and the general public. The workshop will also explore the importance of one&rsquo\;s own personal brand and how best to manage it.&nbsp\;</div>\n<div>\n	<div>\n		Through a format of lecture blended with interactive individual and group activity\, you&rsquo\;ll explore:</div>\n	<div>\n		&bull\; Definition of Branding (corporate\, organizational &amp\; personal)</div>\n	<div>\n		&bull\; Importance of Branding</div>\n	<div>\n		&bull\; Creation of a Brand</div>\n	<div>\n		&bull\; Management of a Brand (corporate\, organizational &amp\; personal)</div>\n	<div>\n		&bull\; Promotion of a Brand</div>\n	<div>\n		&bull\; Social Media and Branding<br />\n		<br />\n		<strong><span style="color: #ff0000">**Out-of-County Regional Event**</span></strong></div>\n</div>\n
LOCATION:Frostburg State University
UID:e.847.1325
SEQUENCE:3
DTSTAMP:20260410T054311Z
URL:https://business.garrettheritage.com/events/details/the-power-of-a-good-brand-11-09-2012-1325
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